![]() The Honest Shop is open at MOCA until July 7. There are handmade facial oils and soaps, too: ![]() Sculptor Jason Van Horne makes mini replicas of the MOCA building (they sell for $40): Five-year-old Sophia makes the drawings and her mom prints them onto canvas products: These pencil cases are made by a mother-daughter duo called Sophia and Mom. The shop keeps 20 per cent of proceeds for store upkeep: There are signs scattered around the space that tell visitors how the shop works. MOCA employee who owns an interior design company and a furniture store in Five. These mini mugs were made by Wendy Nichol and sell for $20 each: The Museum of Contemporary Art Jacksonville occupies a significant space. When shoppers want to buy something, they put the set amount of cash in a jar and record the transaction: ![]() This card was made by Jesse Purcell, who runs a screen-printing and design studio called Repetitive Press: The tables were designed by Adrian Blackwell and were repurposed for this project: The shop is on the fourth floor of the museum. According to curator Sabrina Maltese, the system is working: so far, all of the shoppers have paid the listed price, or, in some cases, even overpaid. There’s no special selection process, and anyone who lives in the neighbourhood is invited to drop off their goods during one of three weekly time slots. At MOCA, the team made an open call for handmade items and let the makers set their own prices. The concept isn’t a new one: the first Honest Shop was set up seven years by Grizedale Arts, a contemporary arts residency in northern England, to offer artists a non-traditional platform to sell their work. Since then, it’s been reconstructed at a handful of other institutions around the world. But there’s a twist: shoppers pay for their wares via the honour system-there are no sales clerks, no cash registers and no receipts. The store, which opened last week, is basically an alternative gift shop filled with odds and ends made by both professional artists and amateur craft enthusiasts.
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